Church Brothers Farms | Produce with Passion

Church Brothers Farms delivers produce with passion. That’s no surprise coming from a company that is family owned and operated and strategically located in the “Salad Bowl” of California where their legacy of service and innovation runs deep.

They came to Thomas/Ferrous Marketing seeking a new package design for a line of bagged, cut vegetable products that would ultimately become the anchor for all Church Brothers branded retail items.

Thomas/Ferrous set out to design a package that depicted the quality, heritage, experience and dependability of the Church Brothers brand. We knew that prominent placement of the Church Brothers Farms logo, clear visibility of the product itself, and a straightforward type hierarchy would capture the eye of consumers browsing the produce section. To complement those elements, we created an artistic, leaf-like patterned background to invoke a feeling of freshness, farming and fun. A bright and wide color palette allows for flexibility across a variety of SKUs and ensures that the products stand out on the shelf. Key product-specific features are clearly called out on the package fronts to remove any guesswork for consumers.

Flat Render

3D Render

3D bag renders

Through development, the creation of 3D bag renders allowed us to fine-tune the design and provide a true representation of the final product before going to print. We were able to create business presentations and marketing collateral with the product renders to help sell and promote the items both internally and externally.

What started out as a simple, three-item package design project has evolved to 17+ bags along with labels for clamshells. We continue to utilize this proven design system for the growing Church Brothers Farms family of products, to effectively communicate the brand’s distinct personality and values while reinforcing the company’s established brand recognition.