Media Planning and Buying Services
Maximize Your Media Spend
Media planning and buying is a complex process that involves strategically placing advertisements across various channels to reach a specific target audience. While it can be costly and unpredictable, effective media planning and buying can drive growth and generate strong ROI. We can help you get the most out of your media spend.
With the shift towards online advertising, it's important to consider all factors in the planning and buying process. Our team uses research and data to target the right audience on the right platforms, ensuring that your campaigns reach your growth objectives. We pride ourselves on providing transparent reporting so that you understand exactly how your media budget is being utilized.
Our Media Planning Process
Thomas|Ferrous offers a comprehensive media planning process that includes consultation, research, development, and implementation. Our approach is flexible, allowing us to navigate the customer journey with creativity and sensibility.
We recognize that your vision is the greatest asset. We begin by gaining an understanding of your company's history, future goals, and strategy. Our team can also assist you in refining these aspects.
Research
Research is often the foundation of successful media planning and buying. We can conduct research to identify your target audience and investigate your market niche. Our team employs a range of research strategies to capture and analyze audience responses to your content, products, and services.
Development
The development phase of our media planning process is where we craft a framework with the goal being to place relevant information in front of the right audiences, at the right time, and in the right place. To achieve this, we design a tailored approach for your company, brand, or product. This often includes a variety of strategies, such as social media ads, SEO, digital displays, OTT, streaming platforms, mobile applications, and more
Category Experience
Prepared Food
For prepared food companies, we negotiate strategic ad placements that raise product awareness and convert audiences into buyers.
Beverages
When planning ad placements for beverages,we will utilize data to identify the most effective channels, placements, and timing to reach target audiences. Our advertising campaigns are usually designed to showcase the versatility and benefits of the beverage, leading to increased brand awareness, category usage and sales.
Produce
For produce companies, Thomas|Ferrous develops targeted media strategies that showcase the versatility of their products and create demand among new and existing customers.
Snacks
For snack brands, Thomas|Ferrous uses strategic social media ad buying to guide consumers on a unique journey that encourages purchases and organic engagement, setting them apart from industry norms.
Consumer Goods
We take a methodical approach to media planning and buying for consumer goods that improves the opportunity for well-designed advertisements to reach their ideal audience. We use industry research and data to identify the most compatible channels, placements, and timing for advertisements. The goal is straightforward; to have the advertising be seen by the right people at the right time. When this is achieved, it often leads to higher conversion rates, stronger brand awareness, and ultimately, increased ROI.
Household Products
Thomas|Ferrous employs a strategic approach to media planning and buying for household products, including cleaning supplies and toiletries. By leveraging consumer insight we gain valuable insights into buyer demographics to design targeted advertising campaigns that result in increased revenue.
Media Planning and Buying Example
We employed a multifaceted approach to promote the Mariani Walnutmilk brand to its target audience, utilizing a variety of channels such as consumer and trade advertising, in-store marketing, and more. To further broaden our reach, we partnered with barista influencers and secured recipe creator endorsements, allowing us to showcase the product's versatility and appeal to a wider range of consumers.
Contact Us
If you're ready to take your media planning and buying in a better direction, we're here to help. Contact us today to discuss how we can collaborate and make your advertising efforts more effective.