Branding Services
It’s not enough to just have a recognizable brand or offer a quality product – you need to establish a relatable, memorable, and dependable presence in the minds of your target customers. When they see your name, they should know exactly what kind of product they can expect from you. They should be able to trust you and your company. And most importantly, they should feel your product is relevant to the way in which they provide for their family and go about their day.
That’s where consumer product branding comes in. At Thomas|Ferrous, we know that every brand is different and has unique needs, which is why our process is customized for each client’s business challenge. We’ll get to know you as a company and learn about what makes your brand distinctive so we can create designs that stand out from the crowd, deliver the most relevant message, and are seen by the right people.
It's about being relevant.
Establishing a brand vision is the first step in building a successful, long-lasting brand.
Establish a Brand Vision
We'll help you pin down the core ideas and attributes of your current brand, and begin to envision what that brand will look like in the future. This future brand will need to add leverage to business strategy, marketing communications, product development, differentiation from competitors, relevancy to consumers, and opportunities for retail partners.
Our process begins with careful listening. We'll learn about your company’s mission, goals and objectives. We consider your audience, their wants and needs, their challenges, and their behaviors. We’ll also conduct research on other brands in your industry – as well as those outside of it – to understand how they communicate with the customer.
Once we have a clear picture of where you are now and where you want to go, we’ll work with you to identify key elements that will help build an effective brand identity.
Identifying a Core Customer Profile is a crucial step in the marketing process. It's important to understand who your customers are and what they’re looking for so that you can better serve them and make sure your brand is a good fit for them.
The Core Customer Profile helps us identify the ideal customer profile for your brand and product line. This profile represents the greatest future opportunity for sales growth and is consistent with a key customer profile being pursued by retail partners.
By engaging with our team, you can learn about the people who are actually buying your products, what they're looking for from you, and how they’re interacting with your brand and other brands in their lives. We'll also help you identify your most likely future customers based on their demographics, psychographics, behavioral traits and attitudes.
From there, we'll work with you to develop an action plan based on these insights so that you can better understand where to focus your marketing efforts in order to reach new customers and increase sales opportunities over time.
Identify a Core
Customer Profile
At Thomas|Ferrous, we believe that the key to successful marketing is having a consistent brand expression across all consumer segments, retail channels and ecommerce platforms.
Our creative strategy process is designed to deliver the right message in the right format at the right time. We work with you to develop a creative strategy that takes into account your business goals and objectives, as well as your target audience and channel preferences. We then develop a framework for delivering this strategy across all channels – consumer, retail and ecommerce – to ensure that your brand is consistent across all touchpoints.
Develop a Brand Expression
One of our methods for brand visioning is to create a framework that uses a diagram that represents six elements of a brand’s identity. They are labeled physical, personality, relationship, culture, reflection and self-image.
Physical – How will our brand be recognized?
Personality – What is our brand’s character?
Relationship – How does our brand connect with people?
Culture –What are our brand’s influences, values and beliefs?
Reflection – Who are the people our brand represents?
Self-Image – How do people see themselves through our brand?
Your business and your product have a story, and we’re here to tell it.
At Thomas|Ferrous, we believe your brand and products need to stand out amongst the crowd. That's why we help our clients create a winning brand identity that will connect and leave a long-lasting impression.
Even if a product is exactly what a customer wants and is looking for, they have to find it amongst the crowded shelves. We use branding to ensure your products stand out and reach the customers who need it. Telling your story is another way that allows your customer base to connect with your product.
Create a Winning Brand Identity
When it comes to branding and marketing, there are no shortcuts.
At Thomas|Ferrous, we know that your business is unique. And that’s why our process is tailored to fit the needs of your consumer goods branding. We work with you at whatever point in the branding process you’re at – whether you're launching a new product or rebranding an existing one. We can help elevate your brand and guide you through the entire branding process. Our branding strategies include cultivating company name recognition, refining brand identity, and developing strategic partnerships.
We’ll cultivate company name recognition through effective packaging design, meaningful in-store retail displays, and strategic social media campaigns. Our packaging is memorable and will create a connection with customers. Physical advertising, like in-store retail displays, puts your products directly in customers’ eye line. Effectively engaging on social media platforms puts your name out there and creates ways to interface with customers and create excitement about your product.
Our Branding Process
Branding Services
We offer a full range of branding services to our clients:
1. Identity Design
Your graphic identity is the face of your brand and is often the first impression people have of you. Whether you’re a large or small business, local or international brand, you only get one chance at a first impression. Make yours meaningful with identity design from Thomas|Ferrous.
2. Brand Messaging
Brand messaging that resonates with customers is key to creating effective campaigns. We’re skilled at creating clear, concise and exciting brand messaging that communicates the promised value of the product or service.
3. Brand Positioning
We’ll take a deep dive into the minds of your target market and fine-tune your brand’s position. We can analyze how competitive products are perceived in the market, and then uncover an ownable brand position that will appeal to a key segment of the overall market.
4. Brand Voice
The right “voice” applied broadly and consistently can be a key brand differentiator. We’ll work with your new or existing brands to discover and nurture their distinct voice, attitude and tone.
At Thomas|Ferrous, we are committed to our clients’ success like it’s our own. We will work with you to find your voice, tell your story, and help your brand stand out so that your product finds its way into the hands of more buyers. If you’re ready to get started, contact us today.