CPG Marketing
To bring your company into the spotlight, distinguish your products from the competition, strengthen brand loyalty, and cultivate returning customers, partner with Thomas|Ferrous today.
Now more than ever, consumer packaged goods brands build sales through multiple sales channels consisting of direct-to-consumer, online retail, and in-store retail. They must meet these different channels armed with a multichannel brand and product strategy, persuasive content and imagery, and impactful packaging. Brands must build a customer base through aggressive digital and social media advertising, email marketing, search engine optimization (SEO), and search engine marketing (SEM). To achieve all of this, CPG brands need an exceptional agency partner that can provide multichannel marketing solutions, with decades of experience in the consumer packaged goods industry.
Increase Online & In-store Demand
Thomas|Ferrous approaches digital marketing for CPG brands with insight, finesse and aptitude. We craft multichannel campaigns that attract customers and inspire repeat engagement. Our innovative marketing solutions help drive sales through meaningful consumer experiences.
How We Approach Marketing for CPG Brands
A brand strategy is not simply a collection of elements. It’s about being relevant in the minds of current and potential customers. An effective brand strategy presides over the images that are conveyed, the messages that are delivered, and the personality that is expressed. We like to go deep into brand strategy and build a framework that positions itself for relevance as well as being distinct, coherent and flexible.
Brand Strategy
Finding the answers to these questions can be difficult and complex. However, we are very good at working through this process with our clients to develop a game plan. Sometimes we answer these questions in a linear fashion, while other times we address them out of order and might even move backwards starting with who does what and when. We know there are different routes to building a marketing plan, and the key is to think creatively and be diligent.
Marketing Strategy
We have designed entire packaging lines for billion-dollar food companies such as Sunkist, Del Monte and Calavo Foods. Our package designs have been printed in the millions of units and are seen on the shelves of most major retailers, including Costco, Walmart, Safeway, Vons, Publix, Hy-Vee and H-E-B, as well as stores in Europe, Asia and Australia.
Packaging
Digital marketing is a cornerstone of our CPG marketing capabilities. It is a suite of expertise and skills that can be deployed exclusively or applied to enhance other strategies. Digital marketing for CPG brands usually consists of content creation, digital and social media advertising, email marketing, search engine optimization (SEO), and search engine marketing (SEM).