Trending Video Content & Marketing Strategies
You've probably noticed the major shift in marketing toward video content. However, you may not be aware of the elements that empower marketers to create engaging and share-worthy content. As a full-service marketing company, we are experienced in creating compelling videos designed to serve a variety of strategic objectives.
With so many new video platforms, deciding which video content strategy is best for your business can be overwhelming. This will help you understand what types of videos are going viral and how to create engaging content that will get people talking about your brand!
What is video marketing?
Video marketing is a form of digital marketing that involves using video content to promote or sell a product or service. Video marketing can be more effective than other forms of online marketing, such as text, images, and even social media, because it's more personal, engaging, and memorable. Video marketing has become an important part of any digital marketing strategy and should be considered when developing your next campaign.
Video marketing is a powerful tool for reaching your audience, creating awareness, sharing information, building trust and establishing relationships. Whether you're trying to reach new customers or keep existing ones engaged, video is an essential tool in your marketing arsenal. Video marketing is a powerful way to reach your audience and build brand trust.
How are videos used in marketing?
You may be wondering, “Why should I create video content?” The answer is simple: because it works. Video is an effective way to reach customers and potential customers. Consumers are shifting their spending habits toward digital media, so it's important to be where they are—including YouTube, Facebook, and other social platforms.
In addition to using videos as a standalone marketing strategy, they can also be combined with other strategies, such as social media marketing or email marketing campaigns. Video lets marketers directly engage with their audience on the channels where people already spend time.
Video marketing is an ideal way to engage with your audience on social media, by providing content that they can share with their friends or colleagues. Brands can use this format to increase brand awareness, drive sales and build customer loyalty by providing tangible value through useful product demonstrations or tutorials.
Although the exact approach you take depends on your business goals and audience demographics, there are several core principles that apply regardless of what type of video content you produce.
What are some trends in video marketing?
Video marketing is a hot topic right now, and it's not just because of the rise in popularity of YouTube and TikTok.
Companies are using videos to promote themselves and their products in a number of different ways, from commercials to tutorials. But what does this mean for your brand? What is the best way to use video marketing?
Here are three trends to keep an eye on as you think about how video can help your business:
Tell a story: Consumers want to connect with brands on an emotional level, not just a rational one. Tell them who you are—what makes you different from other brands? Make them laugh or cry or feel something bigger than themselves while viewing your video content.
Be authentic: Consumers understand that you are attempting to sell them a product. Be authentic in your approach and open about your brand vision. Consumers appreciate feeling like they can connect to a brand message and understand how that fits into their lifestyle.
Create content for multiple platforms: In addition to producing videos for YouTube, brands are also creating content for other platforms like Tiktok, Instagram Stories or Snapchat Stories. This gives them more opportunities to reach consumers on different devices, which means more opportunities for engagement!
Get help from content creation experts.
Content creation experts are skilled in the art of storytelling and have the knowledge to create engaging stories that resonate with audiences. They'll also know how to use data for strategic targeting and content creation so that the most promising audience receives the most compelling message..
Video is no longer a nice-to-have initiative for consumer facing businesses. It’s a must-have, and it’s here to stay. Traditional advertising isn’t what it used to be, and you need innovative solutions to break through the noise. If you take the time to understand your audience and the kind of content that resonates with them, opportunities can be discovered.
The content creation experts at Thomas|Ferrous can help you create video content that will help you sell more products, connect to your intended audience, and earn more brand awareness. Contact us today and let’s start talking.
